You can’t make people sign up, but you can make it easier

You can’t make people sign up, but you can make it easier

Ever heard that phrase, “You can lead a horse to water…” Yada yada yada. Well, the same thing is true of visitors to your website. You can lead them to your website, but you can’t make them sign up. But here’s something you CAN do: Make it super EASY SumoMe is an...
How to test your startup idea

How to test your startup idea

Do you remember when your startup idea first hit you? I definitely do— I was hunting for art for my Seattle apartment and I thought, “why is there no Netflix for art?!” A few months later I was in Silicon Valley, launching my Kollecto app, negotiating $100K+ in...
How to create a killer lead magnet

How to create a killer lead magnet

FACT: People don’t just fork over their email address for nothing. If you want to get signups for your startup, you have to actually give people something. This is the part where sooo many marketers just start cranking out content… But that’s not actually a good idea....